A Multi-integrated perspective of Branding
STRATEGY : BRAND VIP™to brainstorming marketing solutions to agency supervision DESIGN: Identity development to photography to environmental design
The company had to reposition itself as a leader in landscaping, reimagine its product line, rebrand its identity and its sales force, and establish its brand with potential customers.
Founded by a Scot with a family heritage of involvement in golf, the company aims to establish itself in Asia and Europe.
Tupperware aimed to launch a niche product for health-conscious millennials who belong to the microwave generation
The market was filled with traditional tea and there existed an opportunity to build and position a modern tea brand in a growing market.