CLIENT : NUTEA, INDONESIA
CATEGORY : TEA, BUSINESS TO CONSUMER

OPPORTUNITY

The market was filled with traditional tea and there existed an opportunity to build and position a modern tea brand in a growing market. To do so, the company had to create a new brand essence, a strong brand identity, and a visually impactful packaging to capture the attention and convert consumers.

SOLUTIONS

Brand Consultancy

Brand Consultancy

Provided advice on strategic brand architecture, created the name “Nutea” and input on brand essence & personality development. The goal was to position a new brand in the marketplace to quickly compete as a brand leader.

Research

Research

Applied a consumer associated response test to determine the suitability of the name and a rapid product packaging test to quickly identify what is acceptable in the marketplace.

Design

Design

Developed the logo, visual brand identity, and bottle packaging design to standout in the marketplace and to a functional purpose to protect the quality of the tea.